• Introduction
• PART ONE: GENERAL FRAMEWORK OF INTERNATIONIAL BUSINESS
• 1 – About country wealth and attractiveness
• 2 – Explosion of international trade: reasons, organization and volumes
• 3 - Mapping of global and French international trade
• 4 – Multinational, international and local companies
• PART TWO : THE INTERNATIONALIZATION PROCESS OF A COMPANY
• 1 – Why do companies internationalize?
• 2 – Internationalization strategies
• 3 - Focus of the international risks management
• 4 - Is the company ready to export? The audit
• 5 - Export areas prioritization

The aim of this course is to:

• Become familiar with the general framework of international trade

• Discover the reasons that push companies to internationalize

• Better understand strategies used by companies in their international expansion

• Aim at working in purchasing, sales, logistics, supply chain departments, etc. internationally

Good English level

Evaluation