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Basic structure:

• Introduction:

• overview of Europe-related careers
• the fundamentals of human resources management

•  Job design, recruitment and selection

• Motivation, commitment and engagement

• Skills and competencies, evaluation and development

• International careers and job profiles (team projects)

Teaching/learning methods:

the sessions will comprise a mixture of lectures, with case examples, and work in small groups. There will be opportunities to discuss  CVs and personal career options.

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The teaching methods are designed to develop the understanding of marketing and e-marketing strategies and the ability to use them in real business situations.
The beginning of the course is mainly theoretical, based on marketing concepts. Collective reflection and critical analysis are more than welcome at this stage.
From lesson 2 onwards, the methods become more practical.
Through case studies and a practical approach to the concepts, the course focuses on tools and analysis. Public speaking is strongly encouraged.
The case studies will follow the recommended method throughout the lessons. Students will be accompanied step by step and their work validated or corrected before moving on to the next step.

Visit the full page about this course

Visit the full page about this course