Langue vivante pour non-spécialistes, mais langue de spécialité : anglais général et anglais économique/ anglais des affaires. Compréhension orale (supports audio et vidéo), compréhension écrite (articles de presse, documents commerciaux, …), expression orale (exposés collectifs et individuels ; mises en situations pratiques) ; exercices de commentaire de documents iconographiques et de synthèse …).

At the end of this course, you will be able to:

• Apply the concepts of business strategy to a real company case,

• Define a corporate strategy using the appropriate strategic tools, question it and improve it when necessary,

• Select and use appropriately relevant economic/political/societal/technical/legal news in this strategic reflection.

Maîtrise minimale d’un niveau A2-B1, impossibilité de s’inscrire en tant que grand débutant. En cas de retard linguistique, nécessité absolue d’une remise à niveau individuelle : auto-formation, cours du CRL, etc..

Session 1 : CC

Pas de session 2 

Structure of the course, 10 sessions as follows:

Session 1:

Introduction to business strategy.

Presentation of the structure of this course, definition of teams and choice of company to be worked on throughout the whole course.

Session 2:

Teams 1 and 2 present the breaking news of the last days.

Theoretical course on the analysis of the macro-environment.

Teamwork to apply the new concepts to your business.

Session 3:

Team 3 presents the breaking news of the last days,

Team 10 makes its presentation on the content of session 2.

Theoretical course on the analysis of the sector/industry.

Teamwork to apply the new concepts to your business.

Session 4:

Team 4 presents the breaking news of the last days,

Team 9 makes its presentation on the content of session 3.

In-class activity on the analysis on competitive forces within the industry.

Session 5:

Team 5 presents the breaking news of the last days,

Team 8 makes its presentation of the content of session 3.

Theoretical course on the internal analysis of the firm.

Teamwork to apply the new concepts to your business.

Session 6:

Team 6 presents the breaking news of the last days,

Team 7 makes its presentation on the content of session 5.

Theoretical course on business models and strategic value creation.

Teamwork to apply the new concepts to your business.

MCQ 1.

Session 7:

Team 7 presents the breaking news of the last days,

Team 6 and 5 make their presentation on the content of session 6.

Theoretical course on strategic groups.

Teamwork to apply the new concepts to your business.

Session 8:

Team 8 presents the breaking news of the last days,

Team 4 and 3 make their presentation on the content of session 7.

Theoretical course on portfolio management.

Teamwork to apply the new concepts to your business.

Session 9:

Team 9 presents the breaking news of the last days,

Teams 2 makes its presentation on the content of session 8.

Theoretical course on organizational identity and culture.

Teamwork to apply the new concepts to your business.

Session 10:

Team 10 presents the breaking news of the last days,

Team 1 makes its presentation on the content of session 9.

MCQ 2.