Niveau d'étude
BAC +1
ECTS
1,5 crédits
Composante
Collège Etudes Européennes et Internationales (EEI)
Volume horaire
20h
Période de l'année
Printemps
Description
o Session 1:
▪ Introduction to business strategy.
▪ Presentation of the structure of this course, definition of teams and choice of company to be worked on throughout the whole course.
o Session 2:
▪ Teams 1 and 2 present the breaking news of the last days.
▪ Theoretical course on the analysis of the macro-environment.
▪ Teamwork to apply the new concepts to your business.
o Session 3:
▪ Team 3 presents the breaking news of the last days,
▪ Team 10 makes its presentation on the content of session 2.
▪ Theoretical course on the analysis of the sector/industry.
▪ Teamwork to apply the new concepts to your business.
o Session 4:
▪ Team 4 presents the breaking news of the last days,
▪ Team 9 makes its presentation on the content of session 3.
▪ In-class activity on the analysis on competitive forces within the industry.
o Session 5:
▪ Team 5 presents the breaking news of the last days,
▪ Team 8 makes its presentation of the content of session 3.
▪ Theoretical course on the internal analysis of the firm.
▪ Teamwork to apply the new concepts to your business.
o Session 6:
▪ Team 6 presents the breaking news of the last days,
▪ Team 7 makes its presentation on the content of session 5.
▪ Theoretical course on business models and strategic value creation.
▪ Teamwork to apply the new concepts to your business.
▪ MCQ 1.
o Session 7:
▪ Team 7 presents the breaking news of the last days,
▪ Team 6 and 5 make their presentation on the content of session 6.
▪ Theoretical course on strategic groups.
▪ Teamwork to apply the new concepts to your business.
o Session 8:
▪ Team 8 presents the breaking news of the last days,
▪ Team 4 and 3 make their presentation on the content of session 7.
▪ Theoretical course on portfolio management.
▪ Teamwork to apply the new concepts to your business.
o Session 9:
▪ Team 9 presents the breaking news of the last days,
▪ Teams 2 makes its presentation on the content of session 8.
▪ Theoretical course on organizational identity and culture.
▪ Teamwork to apply the new concepts to your business.
o Session 10:
▪ Team 10 presents the breaking news of the last days,
▪ Team 1 makes its presentation on the content of session 9.
▪ MCQ 2.
Objectifs
At the end of this course, you will be able to:
- Apply the concepts of business strategy to a real company case,
- Define a corporate strategy using the appropriate strategic tools, question it and improve it when necessary,
- Select and use appropriately relevant economic/political/societal/technical/legal news in this strategic reflection.
Heures d'enseignement
- Organizational theoryCours Magistral20h
Contrôle des connaissances
| Modalités d’évaluation : | 1ère session ou session unique | |||
Contrôle continu |
Oral et écrit | 100 % |
En présentiel
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Type d'évaluations |
Présentation orale (note d’oral collective) 2 QCM (notes d’écrit individuelles) | ||||
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Compétences visées
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Blocs et Compétences visées :
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UE 2-2 EC 22.2 Business Stragegy | ||
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Bloc 2 Analyser un questionnement en mobilisant les concepts, les méthodes et les outils de la gestion RNCP24426BC01 et RNCP24426BC03 |
Sous-compétence 2.3 - Comprendre, analyser les décisions stratégiques de l’entreprise, ses interactions avec son environnement et s’en servir pour définir des plans d’actions opérationnels |
Niveau 2 |
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Bloc 6 Communiquer et collaborer RNCP24423BC04 |
Sous-compétence 6.2 - Communiquer par oral et par écrit, de façon claire et non-ambigüe, dans au moins une langue étrangère |
Niveau 2 |